HOW STARTUPS ARE USING AUGMENTED REALITY FOR INNOVATION

An Emirati Magazine publication – Released on April 21,2025 | www.emiratimagazine.com

Startups are leveraging augmented reality (AR) to drive innovation across diverse industries. By overlaying digital content onto the real world, AR enables immersive user experiences that enhance engagement and streamline operations. In retail, startups are using AR to allow customers to virtually try on clothes, accessories, or furniture before purchasing. In healthcare, AR assists in surgical planning and training through interactive 3D models. Education-focused startups use AR to make learning more dynamic, turning textbooks into interactive lessons.

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In real estate, AR helps clients visualize property layouts without physical tours. Additionally, AR is revolutionizing marketing by enabling brands to create interactive advertisements that blend digital creativity with real-world environments. Startups benefit from AR's adaptability, allowing them to stand out with unique products and services while reducing development costs through rapid prototyping and visualization. Ultimately, AR empowers startups to push boundaries, foster customer interaction, and reshape traditional business models in exciting ways.